Come back this evening for the 3rd annual B.O.W Awards
Cheers til then
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Diageo has lined up a brace of television adverts in the US for its Crown Royal Canadian blended whisky brand.The campaign, announced yesterday (8 December), represents Crown Royal’s first national advertising push in the country in more than five years.
The two 30-second spots, titled ‘Set’ and ‘Billiards’, “reflect regal acts in a contemporary world”, the company said. The ads will begin airing this month.
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Since we have had a number of stories relating to the LCBO in Ontario, Canada, I thought some of you would find this pdf interesting as it is a price listing for the spirits they carry. It really is quite the comprehensive list (contrary to some of our ‘favorite’ visitors..)
LCBO Price List
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…I knew this N.Y Times article would get some reaction as soon as I read it…
I’m looking out there for the one person who apparently was not offended by the spelling of “whiskey’’ in my column on Speyside single malts. If you are that person, allow me to explain.
Whiskey is a word with an alternative spelling, whisky. Or maybe it’s the other way around. Dictionary.com seems to prefer whiskey. The New York Times stylebook definitively prefers whiskey:
whiskey(s). The general term covers bourbon, rye, Scotch and other liquors distilled from a mash of grain. For consistency, use this spelling even for liquors (typically Scotch) labeled whisky.
But clearly, definitively, and somewhat aggressively, people from Scotland and many fans of Scotch have informed me of their preference for whisky over whiskey, judging by the flood of comments and emails I received yesterday.
You may read those comments here
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from the GlobeandMail…
If prime-time TV is any indication, brown is the new pink, at least when it comes to drink. Brown as in whisky.
Consider the evidence. Exhibit 1: Sex and the City is safely in the rerun ghetto and the DayGlo cranberry-vodka cocktails it helped inflict on the world are starting to look as dated as the show. Exhibits 2 and 3: The Wire and Mad Men, two critically acclaimed hits, have done more to glamorize brown spirits than Frank Sinatra and all the billions spent on booze advertising through the decades.
In the case of The Wire, the spirit is Irish, specifically Jameson, consumed in formidable quantity by Detective Jimmy McNulty.
In Mad Men, a period drama set in the early 1960s, lead character Don Draper is rarely more than an arm’s length from a tumbler of Canadian Club.
B.C. Liquor Stores earlier this month released 50 specialty whiskies, adding to a growing number of premium spirits at British Columbia’s private liquor stores. Last month, the Liquor Control Board of Ontario launched about 40 products as part of its fall-winter premium fixture spirits program.
While any connection to Mad Men is purely coincidental, the LCBO also recently launched the Official Canadian Whisky Glass, a tumbler co-designed by the LCBO and Glencairn Crystal of Scotland, with input from whisky executives, bartenders and Canadian distiller John Hall of Forty Creek. Designed to enhance the aromas and flavours of smooth Canadian whisky, the curvaceous glass looks like something modelled on the silhouette of Joan Holloway, the eye-poppingly voluptuous office manager in Mad Men. (In my own test, the glass, which costs $8.95, or $4.95 with a 750-ml whisky purchase, outperformed both a straight-sided tumbler and the Glencairn Whisky Glass now used in professional Scotch tastings.)
Full Read
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Nicknamed ‘The Gorilla’, Monkey Shoulder Triple Malt Scotch Whisky has just released a limited edition 4.5 litre bottle in time for Christmas. With only 85 bottles available in the UK and each individually numbered this an exclusive gift recipients will go ape for!
Monkey Shoulder was the name given to a temporary strain that the maltmen used to suffer from repeatedly turning the malting barley with a shiel (wooden shovel). Thankfully the condition no longer exists, but Monkey Shoulder is named in honour of the skill and craft of the maltmen.
The Monkey Shoulder Gorilla is available in the UK at £333 exclusively from Selfridges in London, Birmingham and Manchester.
Read On
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Elmer Valentine, co-founder of the Whisky a Go Go, the legendary live rock showcase on the Sunset Strip in West Hollywood that gave birth to the go-go dancer phenomenon of the 1960s, has died. He was 85…
… For much of the ’60s and early ’70s, Elmer Valentine’s Whisky was the most important rock club in town,” former Times pop music critic Robert Hilburn wrote in 1977. “It was an incubation spot for local bands and a showcase for highly touted visiting groups.”
The Byrds, the Doors, the Kinks, the Who, Them, Love and Buffalo Springfield were among the bands to play there….
LA Times
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